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Encore : Encore March 2012
MARCH 2012 ISSN 0815-2063 9 770815 206010 02 Print Post Approved PP255003 / 09644 Media, entertainment & the business of storytelling $9.95 (Inc GST) EDDIE EVERYWHERE Eddie McGuire’s plans for producing drama AN INDUSTRY DIVIDED The state of Australia’s media and entertainment industry with the results of Encore’s audience survey MAKING IT PAY ON PAY Opportunities for local producers on subscription television platforms HOW TO blUff IT... As an advertising copywriter ONlINE VIDEO Creating content for multiplatform projects, brands and YouTube fIlM: Are we getting better at marketing our films? T V: Young Talent Time MAGAZINES: Magazines in the digital age THE BRIAN WALSH SHOW Foxtel’s director of TV on the journey from Neighbours to reimagining Prisoner 1-OFC.indd 1 23/02/12 11:11 AM
Encore February 2012